iRule wins Google Demo Day, releases Android Version 2.0 for iRule, OnControls systems

DETROIT, Mich., – Detroit-based iRule beat six other competitors to win the Detroit Google Demo Day, earning an opportunity to pitch its business to Google executives in Silicon Valley, Calif., in April. The contest, one of seven held nationwide, is a part of the prestigious Google for Entrepreneurs Program.

The contest, organized by Grand Circus Detroit as part of a partnership with Google for Entrepreneurs, lasted several weeks and featured more than 100 applications. 21 companies were selected to demo to a panel of judges and finally seven companies made it to the final stage, presenting to a panel of four Southeast Michigan investors and an audience of more than 150 people.

Shortly after, the company released Android Version 2.0 for its iRule and OnControls systems.

“iRule 2.0 for Android is a major new release that creates opportunities for our dealers to do some amazing things,” stated Victor Nemirovsky, iRule Chief Technology Officer. “Integrators can create an even richer, more informative user interface with Handset templates for more Android devices and multi-state buttons. We’ve made dozens of enhancements, all designed to improve speed, performance and flexibility.”

Highlights of iRule Version 2.0 for Android include:

• Variables — Variables make building complex controls simpler as almost any aspect of a remote can be controlled by a variable • Multi-state Images –buttons and links can now have three appearance states — Default, pressed and selected. This, coupled with Variables, means Integrators can create a more interesting, informative and interactive user-interface for their clients

• Full-Resolution Grid Support — Integrators can make client’s grid the same size as the number of pixels in their Android handset template and position buttons and other elements right down to the pixel.

• New Handset Templates — All Android Handset templates are updated to include multistate buttons and new Handset templates have been added to include newer devices such as the Nexus 7 and Kindle Fire HDX. • Builder Enhanced Backup / Restore — Offers better performance for larger projects

• Many other Improvements, Changes and Fixes

For the most up-to-date information on the Android Version 2.0, please visit the iRule Release Notes page and support center. Dealer inquiries should be directed to Matthew Blouin (313-373- 7614;

iRule is a cloud-based software solution coupled with simple hardware which controls any infra-red (IR), RS-232 or Ethernet-enabled audio/video equipment, making it compatible with nearly any system or combination of components. A fully customizable interface allows users to simplify controls, upload their own images and personalize menus to their preferences. iRule is also easily updated to control additional components or to migrate to the latest versions of smartphones and tablets, making it the last remote you’ll ever need.

iRule is available from Apple’s App Store, Google Play, and from hundreds of integration professionals worldwide. iRule hardware is available at The company has sold tens of thousands of licenses in more than 55 countries via word-of-mouth and online “buzz” among early adopters, home theater professionals and online forums.

About iRule: iRule is an application that transforms the iPad, iPhone, iPod touch, and Android devices into a universal remote control, allowing you full control of audio video gear simply and reliably. Based in downtown Detroit, iRule focuses on a simple user experience that allows non-experts the ability to quickly and easily create a powerful personalized remote. iRule is fully upgradeable and accommodates users’ changing needs.