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iRule acquires On Controls to offer expanded line of professional control and home automation systems

DETROIT, Mich. – iRule, makers of the cloud-based universal remote control system of the same name, has acquired On Controls, a Salt Lake City -based control and automation system for professional dealers and installers. The acquisition enables iRule to offer a professional automation and control solution for dealers only, On Controls, while still selling the iRule product direct to consumers. On Controls Managing Director Steven Scharp will stay on with the company as a senior consultant to help grow the brand.

“As we continue to grow, we are constantly evaluating new business opportunities, through partnerships, entering new markets or acquisitions,” said Itai Ben-Gal, iRule CEO. “We are excited to bring On Controls under our company umbrella, offering our dealers a line with unique features and capabilities while continuing to sell iRule direct to consumers.”

iRule dealers and distributors will be able to offer the On Controls professional product line while receiving the expanded outstanding technical and sales dealer-only training and support that iRule dealers have grown accustomed to receiving, including concierge service and faster turnaround on hardware and software support.

The acquisition will be finalized by the end of December 2013. Financial terms are not being disclosed.

iRule was founded by two A/V fans, Ben-Gal and Victor Nemirovsky, when they were looking for an easier way to control a home theater system. It offers a solution to accommodate many components and eliminate the clutter caused by multiple remotes with limited uses.

iRule is a cloud-based software solution coupled with simple hardware which controls any infrared (IR), RS-232 or Ethernet-enabled audio/video equipment, making it compatible with nearly any system or combination of components. A fully customizable interface allows users to simplify controls, upload their own images and personalize menus to their preferences. iRule is also easily updated to control additional components or to migrate to the latest versions of smartphones and tablets, making it the last remote you’ll ever need.

iRule software is available through Apple’s App Store and Google Play. The iRule gateway package hardware is available at The company has already sold more than 13,000 licenses in more than 50 countries via word-of-mouth and online “buzz” among early adopters, home theater professionals and online forums.

About iRule: iRule is an application that transforms the iPad, iPhone, iPod touch, and Android devices into a universal remote control, allowing you full control of audio video gear simply and reliably. Based in downtown Detroit, iRule focuses on a simple user experience that allows non-experts the ability to quickly and easily create a powerful personalized remote. iRule is fully upgradeable and accommodates users’ changing needs.

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