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iRule selected as control system of choice by top CEDIA Expo exhibitors

DETROIT, Mich: The cloud-based universal remote control, iRule, proved to be an asset to several industry-leading companies at the 2012 CEDIA conference in Indianapolis. Epson, ESI, Vutec, and HydraConnect all chose iRule, which runs on iOS and Android phones and tablets to control their booth displays, taking advantage of the app’s customizability, functionality and ease of use at CEDIA Expo. The annual trade show is held by the Custom Electronic Design & Installation Association in Indianapolis is attended by over 16,900 professionals from 71 different countries.

“We know exhibitors have only a minute or two to impress their visitors at a trade show, so we’re proud that these successful companies have chosen iRule as the control solution that works best for them at the biggest, most important show in our industry,” said Victor Nemirovsky, iRule CTO.

More specifics on how each company used iRule:

– Epson, the global projector sales leader, trusted iRule to control all its live A/V demos and lighting in the two theaters in their booth.

– ESI, an iRule partner for more than a year, used iRule to control the majority of its booth, and recommends iRule for its cost-effectiveness, ease of use, customization and flexibility.

– HydraConnect selected iRule as one of two control partners for its booth.

– Vutec, a top-four screen manufacturer worldwide, employed iRule for a custom-branded solution, controlling the company’s $35,000 best-in-class, premium motorized screen, debuted at the CEDIA Expo.

iRule was created by A/V enthusiasts Itai Ben-Gal and Nemirovsky when they were looking for an easier way to control a home theater system.

iRule is a cloud-based software solution coupled with simple hardware which controls any infrared (IR), RS-232, or Ethernet-enabled audio/video gear, as well as lights, heating/cooling, shades, security systems, garage doors, sprinklers and others, making it compatible with nearly any system or combination of components.

A fully customizable interface allows users to simplify controls, upload their own images and personalize menus to their preferences.

iRule gateway package hardware is available at The company has sold thousands of licenses in more than 45 countries via word-of-mouth and online “buzz” among early adopters, home theater professionals, and online forums.

About iRule: iRule is an application that transforms the iPad, iPhone, iPod touch, and most Android devices into a universal remote control, allowing you full control of audio video gear simply and reliably. iRule focuses on a simple user experience that allows non-experts the ability to quickly and easily create a powerful personalized remote. iRule is fully upgradeable and accommodates users’ changing needs.

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