Made in Detroit.

iRule has grown from two geeks in a basement into a 26-strong company that lives, works and plays in the M@dison, the heart and soul of Detroit's burgeoning tech scene.
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iRule is a nimble team of technology addicts and creatives building relationships with A/V Dealers, Enterprise Clients and Do-It-Yourselfers to bring them the ultimate control solution. Our platform is an automation system and mobile application for use in both residential and commercial environments.

We’re developing the next generation of tools that connect old and new in a user-friendly way. The “old” is our audio/video equipment, lighting, heating and cooling, home security, etc. The “new” is the Internet, smartphones and Internet mobile devices using a cloud based learning database.  We manage its development and support out of our headquarters in heart of Downtown Detroit, MI. Currently, we have systems installed in over 68 countries around the globe.

In The News

The latest and greatest news and headlines about iRule.

Our Team

We learn. We imagine. We plan. We accomplish. We know that great ideas can come from anyone, and we take the best idea, no matter where it originates.
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ITAI BEN-GAL

Co-Founder & CEO

victor-2
VICTOR NEMIROVSKY

Co-Founder & CTO

joseph
JOSEPH BEN-GAL

Chief Financial Officer

tim
TIM DEIFFENBAUGHER

Director of Training & Support

Marty
Marty Cooper

Director of Sales and Marketing

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Alison Maternowski

Executive Assistant

jacob
JACOB SMITH

Software Engineer

dj
DJ BLAKE

Software Engineer

zak
MOHAMMAD CHOWDHURY

Software Engineer

brennan
BRENNAN CRISPIN

Software Engineer

scott-jaschuk
SCOTT JASCHUK

Training & Support Specialist

Robb O'Brien
ROBB O’BRIEN

Account Executive

adam
ADAM LEZOTTE

Order Processing & Sales Support

Robert Tanniru
ROB TANNIRU

Software Engineer

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Daniel Nichols

Software Engineer

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MATTHEW MANCOUR

Training & Support Specialist

scott
SCOTT EVERETT

Graphic Designer

samer
SAMER YOUSIF

Software Engineer

cesar
CESAR CARRASCO

Software Engineer

jeremiah
JEREMIAH CUNNINGHAM

Software Engineer

Ben
BEN STEIN

Software Engineer

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Matt Boris

Software Intern


Get in touch with us

Feel free to give us a call or pop in for a cuppa, we are happy to talk you through any projects or run live demos for those wishing to see what is capable with iRule.